Digital Marketing Nanodegree Training for Decision-Makers in Jordan in 2024

Decision-makers and company representatives in Jordan took part in a digital marketing Nanodegree training program in 2024. The curriculum brought together eight areas of digital marketing, from strategic foundations to advertising and email marketing.

The eight training modules

1. Marketing fundamentals: Core marketing concepts, buyer personas, the marketing funnel and the foundations of digital strategy.
2. Content strategy: Developing a content plan that encourages engagement, builds authority and supports business goals.
3. Organic social media marketing: Building and growing a brand presence on Facebook, Instagram, LinkedIn, TikTok and other platforms.
4. Paid social media advertising: Campaigns on Meta, LinkedIn and TikTok, including targeting, budgets and conversion optimization.
5. Search engine optimization (SEO): On-page and off-page SEO, technical audits, keyword research and content optimization for search.
6. Search engine marketing (SEM) with Google Ads: Search, Shopping and Display campaigns, bidding strategies and Quality Score optimization.
7. Online advertising: Banner ads, retargeting, programmatic advertising and best practices for the Google Display Network.
8. Email marketing: Building email lists, writing conversion-focused sequences, automation workflows and deliverability best practices.

The curriculum was designed to give participants a connected view of the channels and decisions involved in planning digital marketing activity.